Can letters smell? How can typography smell? This school project experiments with smelly materials – in this case onions. Interestingly, there is even an economic layer of meaning: Apparently, onions are expensive in India!
Sneha Keshav: “An experimental type done as a school project. Seems apt right now, given the sky-rocketing cost of onions in India!” Found on www.behance.net.
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The web facility Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.  The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often selected terms are searched for relative to the total number of searches, globally.
Our comparison of a few olfactory terms reveals some peculiar pattern:Â The blue curve on the chart below represents the searches for “perfume”. It shows systematically its annual maximum in December. Smaller spikes can also be identified for May. Accordingly, a fragrant present or at least the search for a fragrant present turns out to be the gift of choice for Mother’s Day and even more so for Christmas.
There is no google data available for earlier periods. Yet, the popular narrative of the three Wise Men visiting Jesus after his birth and bearing the gifts of gold, fragrant frankinscense and myrh shows the fragrant beginnings of the Christian feast.
The web facility Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.  The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often selected terms are searched for relative to the total number of searches, globally.
Our comparison of a few olfactory terms reveals some peculiar pattern:
Tobacco smell is pretty marginalized these days. In many professions smokers are stigmatized. Public health is certainly an argument. Culturally, it is an extreme change compared to previous times. The new smoke-free is normalized. Continue reading Olfactory demonstration→
The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.
The campaign aims at the general public. By now air care is normal!
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Thought leadership, talks, workshops, cultural production & consulting in an experiential & aesthetic economy Bern, Zürich, Schweiz
