The city of Bern runs a lively blog that monthly discusses business related issues in the economic area of the Swiss capital. Through it, a diverse selection of people from business, culture, civil service and society engage in public discourse. In this context, Claus Noppeney identifies “olfactory milestones” in the remarkable history of the city and shows how this tradition leads to current product innovation. Continue reading A Nose for Innovation: A Bernese Tradition?
Tag Archives: scent marketing
Museum Tinguely’s “Belle Haleine: The Scent of Art” Interdisciplinary Symposium
Scent Marketing
Scent marketing is the focus of the ongoing research project by Tobias Huwiler who studies in the Bachelor of Business Administration at Bern University of Applied Sciences. Continue reading Scent Marketing
Dash magazine: Molecular brand competition
DASH, the London-based illustrated magazine on fashion and fashion art, published an interview with Claus Noppeney (Autumn / Winter 2013 Issue): â€Olfactory Ontologies“ follows from a longer discussion with Stephen Fortune, an interactive media artist and science editor from London. Continue reading Dash magazine: Molecular brand competition