A new book for the curious…

Different types of books contribute to the field of scent culture: coffee table books, scholarly books, perfume guides and many more. This book is different. It is original in its approach, writing and design: Nose Dive by Catherine Haley Epstein. Continue reading A new book for the curious…

Imagine multisensory design

“What if we designed for all our senses? Suppose, for a moment, that sound, touch, and odor were treated as the equals of sight, and that emotion was as important as cognition. What would our built environment be like if sensory response, sentiment, and memory were critical design factors, more vital even than structure and program?” – JOY MONICE MALNAR & FRANK VODVARKA Continue reading Imagine multisensory design

Idiosyncratic mnemo technique

“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection…Odors are at once evocative and suggestive, redolent with significance.”

-  ANDY WARHOL

Continue reading Idiosyncratic mnemo technique

Fleeting class distinctions

“Every human nose instantly smells the subtle scent of independence, the habit of command, the habit of always choosing the best of everything for oneself, the whiff of misanthropy, and the unwavering sense of responsibility that goes with power, that rises up, in short, from a large and secure income. Everyone can see at a glance that such a person is nourished and daily renewed by quintessential cosmic forces. Money circulates visibly just under his skin like the sap in a blossom. Here there is no such thing as conferred traits, acquired habits; nothing indirect or secondhand! Destroy his bank account and his credit, and the rich man has not merely lost his money but has become, on the very day he realizes what has happened, a withered flower. With the same immediacy with which his riches were once seen as one of his personal qualities, the indescribable quality of his nothingness is now perceived, smelling like a smoldering cloud of uncertainty, irresponsibility, incapacity, and poverty. Riches are simply a personal, primary quality that cannot be analyzed without being destroyed.” – ROBERT MUSIL Continue reading Fleeting class distinctions

Thought leadership, talks, workshops, cultural production & consulting in an experiential & aesthetic economy Bern, Zürich, Schweiz