There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way. Continue reading Olfaction is the message
Tag Archives: body odor
Symbol of the self
“The odor is a natural sign of the self as both a physical and a moral being. The odor is a symbol of the self.” – ANTONY SYNNOTT Continue reading Symbol of the self
“I sense therefore I am”
Scent masquerade!
This iconic narrative from the Judeo-Christian tradition is full of olfactory references that are topical today: Continue reading Scent masquerade!
Breathing in different sensory worlds
“Americans and Arabs live in different sensory worlds much of the time and do not use the same senses even to establish most of the distances maintained during conversations.” – EDWARD HALL Continue reading Breathing in different sensory worlds
Smelly wheels: In search of alternatives
Visual representations of smell are one of the core themes of our presence on Instagram: Wheel, circle, and pie have recently appeared as recurring and influential visual metaphors. The fragrance wheel created by Michael Edwards is perhaps the most prominent example these days. But the history of visualizations demonstrates that this is only one example out of many. The visual metaphor of the circle or the wheel has been used to classify urine smells. The colour, smell, and even taste of urine was used to both identify particular illnesses and provide patient prognoses, from Hippocrates to the Victorian era. The practice, called uroscopy or uromancy, was, according to the Doctor’s Review, “once the number-one way to diagnose disease — and predict the future”.
Smell matters in migration politics!
In the context of the ongoing controversy on migration politics in Germany, Thomas de Mazière, the Federal Minister of the Interior, joined the group of advocats of a Leitkultur: “Wir sind nicht Burka”. Continue reading Smell matters in migration politics!
Gallery exhibition at Berlin: Perfume in art & fashion
Michael Müller, best known as a sculptor, shows in his recent exhibition at the Berlin based gallery Thomas Schulte a series of small sculptures taking the form of perfumes, soaps etc. The perfume contains a drop of the artist’s sweat as Michael Müller remarks in an interview: Continue reading Gallery exhibition at Berlin: Perfume in art & fashion
Deo-odorizing can be dangerous
The Times recently reported that a schoolgirl died after being overcome by fumes from her deodorant while on a family holiday: Continue reading Deo-odorizing can be dangerous
New Materials for de-odorizing the fashion world
Wool-blend tees are promoted for keeping your outdoor stink-free as Wired reported: Continue reading New Materials for de-odorizing the fashion world