Tag Archives: body odor

Olfaction is the message

There are different ways how to address smell in advertizing. Campaigns in perfumery are an obvious case. Moreover, we recently discussed how even negative feedback on the olfactory quality of a product is used in advertizing. The example of today stands out in a different way. Continue reading Olfaction is the message

“I sense therefore I am”

Cogito ergo sum is often regarded as the fundamental element of Western thought that laid the grounds for rationalism, scientific progress and modern dichotomies: I think, therefore I am. The title of this post is less well known: I sense therefore I am.

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Breathing in different sensory worlds

“Americans and Arabs live in different sensory worlds much of the time and do not use the same senses even to establish most of the distances maintained during conversations.” – EDWARD HALL Continue reading Breathing in different sensory worlds

Smelly wheels: In search of alternatives

Visual representations of smell are one of the core themes of our presence on Instagram: Wheel, circle, and pie have recently appeared as recurring and influential visual metaphors. The fragrance wheel created by Michael Edwards is perhaps the most prominent example these days. But the history of visualizations demonstrates that this is only one example out of many.  The visual metaphor of the circle or the wheel has been used to classify urine smells. The colour, smell, and even taste of urine was used to both identify particular illnesses and provide patient prognoses, from Hippocrates to the Victorian era. The practice, called uroscopy or uromancy, was, according to the Doctor’s Review, “once the number-one way to diagnose disease — and predict the future”.

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Smell matters in migration politics!

In the context of the ongoing controversy on migration politics in Germany, Thomas de Mazière, the Federal Minister of the Interior, joined the group of advocats of a Leitkultur: “Wir sind nicht Burka”. Continue reading Smell matters in migration politics!

Gallery exhibition at Berlin: Perfume in art & fashion

Michael Müller, best known as a sculptor, shows in his recent exhibition at the Berlin based gallery Thomas Schulte a series of small sculptures taking the form of perfumes, soaps etc. The perfume contains a drop of the artist’s sweat as Michael Müller remarks in an interview: Continue reading Gallery exhibition at Berlin: Perfume in art & fashion