Mission: Shaping and building Scent Culture as field

Scent Culture News is curated by the Scent Culture Institute. It follows an exploratory approach of highlighting and connecting fragmented themes, ideas, references, and projects that relate to the sense of smell in culture, business and society. Some of these have been out there for a long time, some have just appeared somewhere, and others may just be emerging on the fringes. Scent Culture News brings attention to and legitimizes what might be regarded as negligible, irrelevant, or marginal. We want to be broad enough to be relatable to a range of stakeholders, but specific enough to be meaningful. Each post should contribute to the understanding of “scent culture”.

Time and again we will make a pause and reflect on recurring themes, issues and concepts: What can we learn about our economy, culture and society? Are there business opportunities? How is our understanding of scent culture nuanced? We might then readjust the focus. One can call this an inductive approach. This is the reason why we do not start with a definition upfront.

We hope to inspire new initiatives that increase the exchange between domains, theory & practice. We are happy to share our experience, insights and ideas and welcome like-minded initiatives. As such, we hope that the blog can enable the development of collaborations that otherwise may hardly happen.

Our selection is open to criticism and we are grateful for all kinds of feedback. We cordially invite submissions and suggestions. Please email us at info@scentculture.institute

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