Scent Culture is a rapidly expanding aspect of contemporary culture, business and society as well as an exciting intellectual field: The air condition is increasingly made explicit. Yet, numerous oderiferous phenomena and their economic, cultural and social relevance have hardly been explored and remain undertheorized.

The Scent Culture Monitor wants to capture this multiplicity of developments. Posts inform about new products, services or initiatives. Thus, the posts from the old Scent Culture News site have also recently been imported to this section of our presence. Other posts share our observations and commentaries,  reflect on broader contexts or introduce an anecdotal snapshot.

All in all, the Scent Culture Montor follows an exploratory approach of highlighting and connecting fragmented themes, ideas, references, and projects that relate to the sense of smell in culture, business and society. Some of these have been out there for a long time, some have just appeared somewhere, and others may just be emerging on the fringes. Scent Culture News brings attention to and legitimizes what might be regarded as negligible, irrelevant, or marginal.

We want to be broad enough to be relatable to a range of stakeholders, but specific enough to be meaningful. Each post should contribute to the understanding of “scent culture”. Time and again we will make a pause and reflect on recurring themes, issues and concepts: What can we learn about our economy, culture and society? Are there business opportunities? How is our understanding of scent culture nuanced? We might then readjust the focus. One can call this an inductive approach. This is the reason why we do not start with a definition upfront.

We hope to inspire new initiatives that increase the exchange between domains, theory & practice. We are happy to share our experience, insights and ideas and welcome like-minded initiatives. As such, we hope that the blog can enable the development of collaborations that otherwise may hardly happen.

Our selection is open to criticism and we are grateful for all kinds of feedback. We cordially invite submissions and suggestions. Please get in touch with us!