If You Love That Font So Much, Why Don’t You Date It? | WIRED

Graphic designer Sarah Hyndman believes typography says more than most people think it does. She thinks the shape of a letter can impact the way stuff tastes, smells, and sounds. To her, typefaces are multi-sensory experiences that affect the way we interact with the world around us.

http://www.wired.com/2015/09/love-font-much-dont-date/