“The bottle of perfume, which Marthe […] nonchalantly holds in her right hand, is the all-important barrier and go-between, positioned at that point of confrontation where body and light touch as they dramatically push and pull against each other. The bottle is filled with a liquid as yellow as the wallpaper and as golden as the glowing radiance advancing from behind the window curtains. The perfume in its vessel is yet another form of light within the painting.”  – RICHARD STAMELMAN

In the context of our ethnographic research projects we learnt to explore scent as a creative way of life. We actually learnt this from people in the field. In particular, we learnt this from Christophe Laudamiel, a very special scent maverick whom we have been happy to follow (as an ethnographer puts it). Thus, it is a suitable claim for the new website scentculture.tube.

“What if we designed for all our senses? Suppose, for a moment, that sound, touch, and odor were treated as the equals of sight, and that emotion was as important as cognition. What would our built environment be like if sensory response, sentiment, and memory were critical design factors, more vital even than structure and program?” – JOY MONICE MALNAR & FRANK VODVARKA

“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection…Odors are at once evocative and suggestive, redolent with significance.”

–  ANDY WARHOL

“Every human nose instantly smells the subtle scent of independence, the habit of command, the habit of always choosing the best of everything for oneself, the whiff of misanthropy, and the unwavering sense of responsibility that goes with power, that rises up, in short, from a large and secure income. Everyone can see at a glance that such a person is nourished and daily renewed by quintessential cosmic forces. Money circulates visibly just under his skin like the sap in a blossom. Here there is no such thing as conferred traits, acquired habits; nothing indirect or secondhand! Destroy his bank account and his credit, and the rich man has not merely lost his money but has become, on the very day he realizes what has happened, a withered flower. With the same immediacy with which his riches were once seen as one of his personal qualities, the indescribable quality of his nothingness is now perceived, smelling like a smoldering cloud of uncertainty, irresponsibility, incapacity, and poverty. Riches are simply a personal, primary quality that cannot be analyzed without being destroyed.” – ROBERT MUSIL