In 2015, we started Scent Culture News to shape and build scent culture as field. Following our mission  we have highlighted and connected fragmented themes, ideas, references, and projects that relate to the sense of smell in culture, business and society. More recently, we made a pause and reflected on recurring themes, issues and concepts. As a next step we want to shift our attention from merely disseminating news to a more provocative approach: The launch of our series of smellshots  is a first consequence.The heading “Monitor”  serves as an umbrella for posts that inform about new development, share observations and commentaries. Thus, the posts from the old Scent Culture New site have also recently been imported to this site.

The ephemeral materiality of scent eludes the conventions of visual representation. Instead, the specific sensory qualities of the sense of smell remind us of the many constraints of our snapshot society. Thus, one of the more recent projects initiated by Scent Culture Institute is an open collection of visual material that addresses the visual challenges of scent culture: How are scents rendered visual? This is the unterlying question of the insights (e.g. images, scetches, logos, posters, ads, snapshots, clips and pictures etc.) that we share on Instagram.

The Scent Culture Club is a collective hub for people interested in the sense of smell in culture, business and society. It offers group activities that explore this new relevant and topical theme while meeting new people. The activities examine the cultural significance and potentials of scent in contemporary life through workshops, readings, discussions, and talks with perfumers, researchers, and scholars; as well as cultural productions, urban interventions, and trips in and around the city of Zurich: