Creativity

“Wherever I create something I like, I can be sure that it is too far out.” – ANDREAS WILHELM

Materializing the Immaterial

 The article Materializing the Immaterial by Nada Endrissat & Claus Noppeney captures central insights of our research on perfume-making. It outlines how the question of materializing the immaterial is approached by the creative director and the two perfumers.

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