Creativity

“Wherever I create something I like, I can be sure that it is too far out.” – ANDREAS WILHELM

Perfumer

“As a perfumer I am the car. The FDM is the driver.” – Andreas Wilhelm

Beyond Genius: Creativity in perfume-making

Perfume-making – without a doubt – is a creative practice. Yet, our understanding of creativity is often limited. We basically think about the outstanding achievements of a creative genius without exploring the practices and strategies that underlie their creative solutions. This talk opens the blackbox of creativity: It will focus...

How to cope with IFRA?

There is a growing number of DIY perfumers who aim at entering the European market. Karen Gilbert who runs an online perfume course published a quick guide to navigating IFRA for those making perfume for sale in the European Union.

20minuten: Kein Duft ohne Bilder

20 Minuten (English: 20 Minutes, said Twenty Minutes) is a free daily newspaper in Switzerland. Thanks to the substantial support of the Gebert Rüf Foundation and its initiative for sciencetainment this popular commuter newspaper successfully launched a special science section on a weekly basis. This is the context for this feature: Thanks a lot to...

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