Wenn Düfte erzählen hiess es vom 26. Mai bis zum 2. Juni 2019 in Solothurn. Im Rahmen des Schweizerischen Nationalfonds Agora Projekts Smelling more, smelling differently an der Berner Fachhochschule gab es eine Eventreihe mit mehreren hundert Besuchern, die als innovatives Duft- und Literaturfestival in die Annalen geht: interaktiv, partizipativ & performativ. Die Entwicklung neuer Düfte wurde zuvor in zwei weiteren Nationalfondsprojekten in Bern aus einer Managementperspektive mit einem innovativen Methodenmix untersucht. Wenn Düfte erzählen erweiterte diese Ansätze für den Dialog mit der Öffentlichkeit. Hier ein Rückblick auf Präsentationen, Schreibateliers, Workshops, Lesungen und die Duftbar.

“Making Sense(s): Die Medialität der Nahsinne” is the title of the upcoming workshop the Center for Digital Cultures at Leuphana hosts on the mediality of the lower senses. The event brings together an indisciplinary and international group of scholars working on the sense of smell, touch and taste.  The workshop is scheduled for 12 June – 13 June 2019 is organized by the media scholars Sebastian Vehlken, Daniela Wentz and Andreas Bernard. 

It was the social theorist Max Weber who identified progressive disenchantment as an underlying process of modernity. More recently, this creed of modern thinking has increasingly been challenged. Thus, enchantment often evokes the sublime and refers to an aura of authentic presence. Moreover, enchantment has been used as an analytical lense to look at consumer culture as well as new worlds of work. Accordingly, symbolic manipulation is used to enchant customers and employees.

Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?”

Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the presentation for Beyond the Juice: The Role of Blogs and Awards.

Artistic perfumery has essentially been about the juice from its very beginning in the late 1970s: Jean Laporte started L’Artisan Parfumeur and  focused on the juice as well as its creator. Later on, corporate players became interested in this vibrant segment and launched their own niche lines. More recently, the Institute for Art and Olfaction (IAO) was created, signaling a comprehensive “new approach to the olfactory arts“ (Saskia Wilson-Brown, IAO founder’s statement, 2012). Consequently, the IAO’s prominent Art & Olfaction Awards highlight the artistry in perfumery. In fact, the awards propose to celebrate the value of the juice, and the juice alone.