Enchanting worlds

It was the social theorist Max Weber who identified progressive disenchantment as an underlying process of modernity. More recently, this creed of modern thinking has increasingly been challenged. Thus, enchantment often evokes the sublime and refers to an aura of authentic presence. Moreover, enchantment has been used as an analytical lense to look at consumer culture as well as new worlds of work. Accordingly, symbolic manipulation is used to enchant customers and employees. Enchanting worlds

How to remain creative in artistic perfumery? – Panel at Esxence 2017

Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?” How to remain creative in artistic perfumery? – Panel at Esxence 2017

Constructive Criticism: Fueling Fragrance Interest

Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the presentation for Beyond the Juice: The Role of Blogs and Awards. Constructive Criticism: Fueling Fragrance Interest