“Duft, Design & Kultur: Wo bleibt das Riechen in der Creative Economy?”, this is the title of an upcoming talk (24 January 2018, 19.00) at the Inatura in Dornbirn.
It was the social theorist Max Weber who identified progressive disenchantment as an underlying process of modernity. More recently, this creed of modern thinking has increasingly been challenged. Thus, enchantment often evokes the sublime and refers to an aura of authentic presence. Moreover, enchantment has been used as an analytical lense to look at consumer culture as well as new worlds of work. Accordingly, symbolic manipulation is used to enchant customers and employees. … Enchanting worlds
Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?” … How to remain creative in artistic perfumery? – Panel at Esxence 2017
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years. … Scent Masquerade: Gendering your Nose
It is apparent that the sense of smell can hardly be switched off at the workplace. Yet, business and management research has only recently started to explore its relevance. … Beyond De-Odorant & Scent-Marketing: The Sense of Smell at the Workplace
Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the presentation for Beyond the Juice: The Role of Blogs and Awards. … Constructive Criticism: Fueling Fragrance Interest