A car is a means of transportation. This is obvious. What is less obvious however is that the car shows specific sensory or even olfactory qualities: A car uses smelly petrol or diesel. Driving a car even turns the vehicle into an openair-design machine. At the end of the day...
Smelling in the creative economy
“Duft, Design & Kultur: Wo bleibt das Riechen in der Creative Economy?”, this is the title of an upcoming talk (24 January 2018, 19.00) at the Inatura in Dornbirn.
Enchanting worlds
It was the social theorist Max Weber who identified progressive disenchantment as an underlying process of modernity. More recently, this creed of modern thinking has increasingly been challenged. Thus, enchantment often evokes the sublime and refers to an aura of authentic presence. Moreover, enchantment has been used as an analytical...
Indie Perfume: Disruption and Dissent
The Perfumer’s Studio at Los Angeles hosted a talk & discussion with Claus Noppeney entitled: “Indie Perfume: Disruption and Dissent”.
How to remain creative in artistic perfumery? – Panel at Esxence 2017
Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the...
Scent Masquerade: Gendering your Nose
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.
Beyond De-Odorant & Scent-Marketing: The Sense of Smell at the Workplace
It is apparent that the sense of smell can hardly be switched off at the workplace. Yet, business and management research has only recently started to explore its relevance.
Constructive Criticism: Fueling Fragrance Interest
Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the...
Beyond the Juice: The Role of Blogs and Awards
Artistic perfumery has essentially been about the juice from its very beginning in the late 1970s: Jean Laporte started L’Artisan Parfumeur and focused on the juice as well as its creator. Later on, corporate players became interested in this vibrant segment and launched their own niche lines. More recently, the...
Beyond Genius: Creativity in perfume-making
Perfume-making – without a doubt – is a creative practice. Yet, our understanding of creativity is often limited. We basically think about the outstanding achievements of a creative genius without exploring the practices and strategies that underlie their creative solutions. This talk opens the blackbox of creativity: It will focus...
Scent Culture Institute @ Esxence 2016 Update
SCI was represented at the Esxence 2016 in Milano with two events that are now available to view online:
Scent Culture Institute @ Esxence 2016 in Milano
If you’re at Esxence 2016 in Milano next week, join us for a topical panel discussion: Judging & Criticism in Artistic Perfumery
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