Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward.
Some insights from our recent sensory turn in management education:
It is apparent that the sense of smell can hardly be switched off at the workplace. Yet, business and management research has only recently started to explore its relevance. A number of research and transfer projects have been conducted at Bern University of Applied Sciences. And there is an upcoming forum to share and discuss this topic.