Rotten eggs on the road?

A car is a means of transportation. This is obvious. What is less obvious however is that the car shows specific sensory or even olfactory qualities: A car uses smelly petrol or diesel. Driving a car even turns the vehicle into an openair-design machine. At the end of the day...

Scent Culture Initiative: Gelungener Nose Cocktail in Zürich

Unsere Scent Culture Initiative erlebte einen kurzweiligen Abend mit bekannten und vor allem auch neuen Gesichtern und Ideen aus unterschiedlichen Bereichen. Lucas Heusser hatte Drinks und passende Düfte vorbereitet. Möglich war dies dank befreundeter Geister im Hintergrund: Mayumi Matthaeus von Süskind.  Merci an alle fürs Kommen, Ideen und Weitersagen… Beim nächsten Mal...

How to remain creative in artistic perfumery? – Panel at Esxence 2017

Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the...

Scent Masquerade: Gendering your Nose

Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.  

Beyond the Juice: The Role of Blogs and Awards

Artistic perfumery has essentially been about the juice from its very beginning in the late 1970s: Jean Laporte started L’Artisan Parfumeur and  focused on the juice as well as its creator. Later on, corporate players became interested in this vibrant segment and launched their own niche lines. More recently, the...

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