Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the presentation for Beyond the Juice: The Role of Blogs and Awards.

Perfume-making – without a doubt – is a creative practice. Yet, our understanding of creativity is often limited. We basically think about the outstanding achievements of a creative genius without exploring the practices and strategies that underlie their creative solutions.

This talk opens the blackbox of creativity: It will focus on empirical data from case study research in the niche perfume industry, and outline the aesthetic and sensual practices that enable creative solutions in perfume-making.