Constructive Criticism: Fueling Fragrance Interest

Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the...

Beyond Genius: Creativity in perfume-making

Perfume-making – without a doubt – is a creative practice. Yet, our understanding of creativity is often limited. We basically think about the outstanding achievements of a creative genius without exploring the practices and strategies that underlie their creative solutions. This talk opens the blackbox of creativity: It will focus...

Materializing the Immaterial

 The article Materializing the Immaterial by Nada Endrissat & Claus Noppeney captures central insights of our research on perfume-making. It outlines how the question of materializing the immaterial is approached by the creative director and the two perfumers.

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