Wenn Düfte erzählen hiess es vom 26. Mai bis zum 2. Juni 2019 in Solothurn. Im Rahmen des Schweizerischen Nationalfonds Agora Projekts Smelling more, smelling differently an der Berner Fachhochschule gab es eine Eventreihe mit mehreren hundert Besuchern, die als innovatives Duft- und Literaturfestival in die Annalen geht: interaktiv, partizipativ & performativ. Die Entwicklung neuer Düfte wurde zuvor in zwei weiteren Nationalfondsprojekten in Bern aus einer Managementperspektive mit einem innovativen Methodenmix untersucht. Wenn Düfte erzählen erweiterte diese Ansätze für den Dialog mit der Öffentlichkeit. Hier ein Rückblick auf Präsentationen, Schreibateliers, Workshops, Lesungen und die Duftbar.

Here are the slides of the recent the talk: Beyond the Juice: The Role of Blogs and Awards, The discussion at the Institute for Art and Olfaction (IAO) in Los Angeles was recently featured on the Fragrance Foundation website in a brief piece by Dawn McCoy. And below is a PDF of the presentation for Beyond the Juice: The Role of Blogs and Awards.

Artistic perfumery has essentially been about the juice from its very beginning in the late 1970s: Jean Laporte started L’Artisan Parfumeur and  focused on the juice as well as its creator. Later on, corporate players became interested in this vibrant segment and launched their own niche lines. More recently, the Institute for Art and Olfaction (IAO) was created, signaling a comprehensive “new approach to the olfactory arts“ (Saskia Wilson-Brown, IAO founder’s statement, 2012). Consequently, the IAO’s prominent Art & Olfaction Awards highlight the artistry in perfumery. In fact, the awards propose to celebrate the value of the juice, and the juice alone.

It is apparent that the sense of smell can hardly be switched off at the workplace. Yet, business and management research has only recently started to explore its relevance. A number of research and transfer projects have been conducted at Bern University of Applied Sciences. And there is an upcoming forum to share and discuss this topic.

Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also witness an increasing awareness of multiple chemical sensitivities that might promote an opposite trend. This is the commercial context of a recent thesis submitted in the BBA International Program at Bern University of Applied Sciences by Jennifer Zwyer and supervised by Claus Noppeney: How prevalent is the sense of smell in today’s consumer culture? How prevalent are scented products on the shelf in supermarkets today? How openly is the olfactory status communicated to the consumer? Verbally? Visually?

In the context of the on-going re-examination of the collection at Kunstmuseum Thun, the first exhibition curated by Ashraf Osman and Anja Seiler focused on the olfactory aspects of the material and techniques of art making, which are often smelly, yet widely neglected. In this context, Claus Noppeney gave a talk on 16 March titled “From Sniffing to Art: The Sense of Smell in Artistic Production”.

This new exhibition series is as a re-examination of the collection of the Kunstmuseum Thun, in various ways, through the curatorial lens of scent. In the first part we focus on the material and techniques of art making, which are often smelly, but these scents don’t usually make it into the museum. In the following exhibits, we focus on other aspects of the collection; so stay tuned!

The Lucerne School of Art and Design is the oldest college of art and design in German-speaking Switzerland. In fact, it is celebrating the 140th anniversary of its foundation throughout this academic year. Thus, the school reflects on the history and prospects of art and design education and organizes a sequence of keynote lectures titled: €Craftsmen and Visionaries: Art and Design Education between Social Responsibility and Freedom. Here is the program: Ringvorlesung Symposium 2015In this context, Claus Noppeney has been invited to explore olfaction as an innovative field in art and design (education). Being strongly rooted in craftsmanship, traditional perfumery takes a cultural turn. Innovative products and services (see our Scent Culture News) show how the sense of smell steadily becomes a design parameter.  Moreover, the olfactory dimension is increasingly part of contemporary artistic practices.