The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about. In this case it is the unbearable smell of a cable. According to this customer the smell of the cable dominates the entire experience of the product. Have look at the source:
In 2015, we started Scent Culture News to shape and build scent culture as field. Following our mission we have highlighted and connected fragmented themes, ideas, references, and projects that relate to the sense of smell in culture, business and society. More recently, we made a pause and reflected on recurring themes, issues and concepts. As a next step we want to shift our attention from merely disseminating news to a more provocative approach: The launch of our series of smellshots is a first consequence.The heading “Monitor” serves as an umbrella for posts that inform about new development, share observations and commentaries. Thus, the posts from the old Scent Culture New site have also recently been imported to this site.
Smell may not seem a profound enough problem to dominate all the life sciences, but it contains, piece by piece, all the mysteries.
– Lewis Thomas
The Environmental Working Group’s (EWG) Skin Deep Database is a prominent go-to for all things health when it comes to cosmetics. Last February, Unilever joined this fragrance disclosure scheme. Accordingly, Unilever announced a bold new initiative to provide detailed information on fragrance ingredients for all products in its multibillion-dollar portfolio of personal care brands, including Dove, Noxzema, Lever 2000 and NEXXUS. The announcement was characterized as a major move that could dramatically alter the personal care and fragrance markets.
Michael Müller, best known as a sculptor, shows in his recent exhibition at the Berlin based gallery Thomas Schulte a series of small sculptures taking the form of perfumes, soaps etc. The perfume contains a drop of the artist’s sweat as Michael Müller remarks in an interview: … Perfume in art & fashion
Have you ever noticed how your headphones smell? Do you expect a review of headphones talking about the olfactory qualities of the product? The recent review by Wired demonstrates the necessity of a multisensory product design:
“A couple of years ago, the luxurious leather-wrapped Bang & Olufsen Beoplay H7s were named our favorite Bluetooth headphones. The over-ear H7s sounded as gorgeous as they looked, and they even smelled great. (…) And while the new $300 Beoplay H4s aren’t exactly bargain-bin cans either, they offer nearly the same roster of specs as the H7s for $100 less. (…) The headphones are lighter than the H7s, even though it’s clear Beoplay didn’t skimp on materials. The duotone aluminum-and-stainless-steel skeleton is wrapped in lamb-skin leather, so rest assured they should still smell pretty good.