“I switch perfumes all the time. If I’ve been wearing one perfume for three months, I force myself to give it up, even if I still feel like wearing it, so whenever I smell it again it will always remind me of those three months. I never go back to wearing it again; it becomes part of my permanent smell collection…Odors are at once evocative and suggestive, redolent with significance.”

–  ANDY WARHOL

“Face-to-face interaction penetrates in a gaseous form into our most intimate inner being. The current Coronavirus outbreak surfaces a forgotten concept of communication that is deeply ingrained in culture: Face-to-face communication is a miasmic intercourse.”

– CLAUS NOPPENEY

“If olfaction were his most important sense, man’s linguistic incapacity to describe olfactory sensations would turn him into a creature tied to his environment. Because they are ephemeral, olfactory sensations can never provide a persistent stimulus of thought. Thus the development of the sense of smell seems to be inversely related to the development of intelligence.” – ALAIN CORBIN

27 January is the day for everyone to remember the millions of people killed in the Holocaust, Nazi Persecution and in subsequent genocides in Cambodia, Rwanda, Bosnia, and Darfur. The Holocaust Memorial Day 2020 marks 75 years since the liberation of Auschwitz-Birkenau. On this day I take the liberty to share a few lines I recently discovered in a book by Marcus Smith.

The city of Bern runs a lively blog that monthly discusses business related issues in the economic area of the Swiss capital. Through it, a diverse selection of people from business, culture, civil service and society engage in public discourse. In this context, Claus Noppeney identifies “olfactory milestones” in the remarkable history of the city and shows how this tradition leads to current product innovation.