“What if we designed for all our senses? Suppose, for a moment, that sound, touch, and odor were treated as the equals of sight, and that emotion was as important as cognition. What would our built environment be like if sensory response, sentiment, and memory were critical design factors, more vital even than structure and program?” – JOY MONICE MALNAR & FRANK VODVARKA
“Every human nose instantly smells the subtle scent of independence, the habit of command, the habit of always choosing the best of everything for oneself, the whiff of misanthropy, and the unwavering sense of responsibility that goes with power, that rises up, in short, from a large and secure income. Everyone can see at a glance that such a person is nourished and daily renewed by quintessential cosmic forces. Money circulates visibly just under his skin like the sap in a blossom. Here there is no such thing as conferred traits, acquired habits; nothing indirect or secondhand! Destroy his bank account and his credit, and the rich man has not merely lost his money but has become, on the very day he realizes what has happened, a withered flower. With the same immediacy with which his riches were once seen as one of his personal qualities, the indescribable quality of his nothingness is now perceived, smelling like a smoldering cloud of uncertainty, irresponsibility, incapacity, and poverty. Riches are simply a personal, primary quality that cannot be analyzed without being destroyed.” – ROBERT MUSIL
“Face-to-face interaction penetrates in a gaseous form into our most intimate inner being. The current Coronavirus outbreak surfaces a forgotten concept of communication that is deeply ingrained in culture: Face-to-face communication is a miasmic intercourse.”
– CLAUS NOPPENEY
“If olfaction were his most important sense, man’s linguistic incapacity to describe olfactory sensations would turn him into a creature tied to his environment. Because they are ephemeral, olfactory sensations can never provide a persistent stimulus of thought. Thus the development of the sense of smell seems to be inversely related to the development of intelligence.” – ALAIN CORBIN
The new exhibition at Tate Britain bringing in a master chocolatier, a scent expert and an audio specialist wants to change the way people interact with the paintings. Once again the new sensorium is widely covered by the media. It seems as if the cultural domain is deeply longing for this sensorial opening.