“What if we designed for all our senses? Suppose, for a moment, that sound, touch, and odor were treated as the equals of sight, and that emotion was as important as cognition. What would our built environment be like if sensory response, sentiment, and memory were critical design factors, more vital even than structure and program?” – JOY MONICE MALNAR & FRANK VODVARKA

“Even if you could capture the smells, sounds, tastes, and feel of a place, digitize them, and send them down a wire, you’d still never get near the sensation of ‘being there’. Why? Because we humans are not so dumb. Our minds and our bodies are one intelligence.” – JOHN THACKARA

In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from Eindhoven reports.

“It is easier to make an airport tunnel smell like real jasmine than to use pictures, a video, or a trompe l’oeil to make people believe that they are walking through a real jasmine plantation in that tunnel.” – CHRISTOPHE LAUDAMIEL

The Lucerne School of Art and Design is the oldest college of art and design in German-speaking Switzerland. In fact, it is celebrating the 140th anniversary of its foundation throughout this academic year. Thus, the school reflects on the history and prospects of art and design education and organizes a sequence of keynote lectures titled: €Craftsmen and Visionaries: Art and Design Education between Social Responsibility and Freedom. Here is the program: Ringvorlesung Symposium 2015In this context, Claus Noppeney has been invited to explore olfaction as an innovative field in art and design (education). Being strongly rooted in craftsmanship, traditional perfumery takes a cultural turn. Innovative products and services (see our Scent Culture News) show how the sense of smell steadily becomes a design parameter.  Moreover, the olfactory dimension is increasingly part of contemporary artistic practices.