Wo bleibt der Duft? A new whiff of politics?

In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step...

Scent design influences the behaviour of people in crowds at Eindhoven

In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from...

STINK! Documentary

The sense of smell is often an issue in public discourse. Current odorizing and scent marketing practices are under critical scrutiny. The current documentary Stink! appears as a challenge to the industry.

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