“Our eyes are not easy to fool. Smelling is another matter.” – LEWIS THOMAS
In addition to light, sound, color and other design dimensions scent is increasingly used to influence human emotions and behavior. Aromatherapy is the discipline that has developed this expertise and knowledge of centuries. Scent Marketing is currently an obvious case. But there are also non-commercial contexts as this story from Eindhoven reports.
“It is easier to make an airport tunnel smell like real jasmine than to use pictures, a video, or a trompe l’oeil to make people believe that they are walking through a real jasmine plantation in that tunnel.” – CHRISTOPHE LAUDAMIEL
The sense of smell is often an issue in public discourse. Current odorizing and scent marketing practices are under critical scrutiny. The current documentary Stink! appears as a challenge to the industry.