“It is easier to make an airport tunnel smell like real jasmine than to use pictures, a video, or a trompe l’oeil to make people believe that they are walking through a real jasmine plantation in that tunnel.” – CHRISTOPHE LAUDAMIEL
natural
This artistic project by Catherine Young brings links the scent culture and the fragrance industry to the political agenda: climate change.
It is popular to believe that “natural” stands for better. Here is an article that explores some of the achievements of fragrance chemistry.