perfume

Creativity

“Wherever I create something I like, I can be sure that it is too far out.” – ANDREAS WILHELM

The social role of a perfume

“Perfume plays a social role in that it effects a unique synthesis of individual egoistical and social purposes in the field of the sense of smell.” –  GEORG SIMMEL

Perfumer

“As a perfumer I am the car. The FDM is the driver.” – Andreas Wilhelm

Ephemeral strength

“There are strong perfumes for which all matter is porous. One would say they go through glass…” — CHARLES BAUDELAIRE

Scents beyond conventional perfumery

There is a long lasting history of dealing with scent in pop music. More recently, Jeans for Jesus, a widely known player in the local pop music scene in Switzerland, made an interesting move:

Fragrance wheel, aroma wheel, fragrances of the world

Smelly wheels: In search of alternatives

Visual representations of smell are one of the core themes of our presence on Instagram: Wheel, circle, and pie have recently appeared as recurring and influential visual metaphors. The fragrance wheel created by Michael Edwards is perhaps the most prominent example these days. But the history of visualizations demonstrates that...

Fragrant future

“We live in an age of ephemerality: The point for me is to expect everything else to become like perfume” – BRIAN ENO

Gallery exhibition at Berlin: Perfume in art & fashion

Michael Müller, best known as a sculptor, shows in his recent exhibition at the Berlin based gallery Thomas Schulte a series of small sculptures taking the form of perfumes, soaps etc. The perfume contains a drop of the artist’s sweat as Michael Müller remarks in an interview:

Narratives describing smells

“The idea was to create simple still lives looking at the memory and history of different perfumes and creating a narrative to describe their smell through vessels, subtle textures and the balance of notes.”

Scent: Beyond control

In a recent interview with the Swiss-German daily newspaper Bund published in Bern Claus Noppeney talks about the role of scent in contemporary culture and society: “Scent control is a challenge“.  

Scent Masquerade: Gendering your Nose

Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.  

Pitti Fragranze N.14

Upcoming Fragranze offers a full view of the world of scents: the most exclusive essences with their finest artisan quality, the latest in beauty and wellness products, as well as cosmetics and sophisticated accessories made by more than 270 of the world’s best names in the industry.

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