Fragrant patterns in big data !

The web facility Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.  The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often selected terms are searched for relative to the total number of searches, globally.

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Our comparison of a few olfactory terms reveals some peculiar pattern:

Fragrant patterns in big data !

Olfactory demonstration

Tobacco smell is pretty marginalized these days. In many professions smokers are stigmatized. Public health is certainly an argument. Culturally, it is an extreme change compared to previous times. The new smoke-free is normalized.  Olfactory demonstration

New product scents

The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.

New product scents