“You smell that? What is that?…” – “Your cologne?”- “No” – “Opportunity” – “No. Money”
The olfactory dimension of automobility is the core theme of a recent essay by Claus Noppeney published in “Das Magazin” a weekly supplement to several Swiss newspapers.
Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?”
Smell culture studies are offered as part of the contextual studies at the University of St.Gallen. Here are some insights:
The term scenthesizer has been coined in the science fiction a long time ago. Now it is a real option marketed as a djtechtool. Have a look!
The world’s first olfactory alarm clock uses Kickstarter to generate funding for its development and marketing.
A company promises to provide ‘olfactory comfort’ by making a perfume from the distilled scent of our dearly departed. Could it catch on?
At the World Perfumery Congress 2014 in Deauville, Claus Noppeney gave a presentation on the value of management […]