In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step...
Rotten eggs on the road?
A car is a means of transportation. This is obvious. What is less obvious however is that the car shows specific sensory or even olfactory qualities: A car uses smelly petrol or diesel. Driving a car even turns the vehicle into an openair-design machine. At the end of the day...
Odorama on car smells at Mediamatic
We have been looking at cars as “olfactory artifact” for quite a while. In fact, the automobile sector is part of a larger interest in the aesthetic and experience economy.
Automobility & Scent Culture: Another Market for Olfactory Nostalgia?
The olfactory dimension of automobility is the core theme of a recent essay by Claus Noppeney published in “Das Magazin” a weekly supplement to several Swiss newspapers.
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