A car is a means of transportation. This is obvious. What is less obvious however is that the […]
Mediamatic
We have been looking at cars as “olfactory artifact” for quite a while. In fact, the automobile sector is part of a larger interest in the aesthetic and experience economy.
Whether derived from nature, or chemically constructed, odourant molecules have the ability to profoundly effect our behaviour, emotions and associations. Tonight we will explore the wondrous world of synesthesia.