Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward.
A car is a means of transportation. This is obvious. What is less obvious however is that the […]
We have been looking at cars as “olfactory artifact” for quite a while. In fact, the automobile sector is part of a larger interest in the aesthetic and experience economy.