The science and magic of olfaction

A recent event of the series “Arte in Azienda” offered an exploration of the sense of smell at the Università della Svizzera italiana in Lugano. The aim was to get the community and students involved in a sensory experience that calls into question the meanings of smell in consumer culture, communication,...

Multi-sensory innovation in management education

Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward. 

E Nase voll Alltag – an der Bar

Der Start unserer neuen Serie von Events in Zürich ist geglückt. Es geht dann weiter am 13. März 2018 ab 18.00. In der Exer Bar stand beim 1. Mal der Alltag auf dem Programm:

New product scents

The Swiss retailer www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental...

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