Hornbach is a Geman DIY store chain offering home improvement and do-it-yourself goods decided to stop and withdraw the recent campaign “The smell of spring” after being criticized for promoting racist and sexist stereotypes.
Hornbach is a Geman DIY store chain offering home improvement and do-it-yourself goods. “The scent of spring” is the title of its most recent brand campaign:
A recent event of the series “Arte in Azienda” offered an exploration of the sense of smell at the Università della Svizzera italiana in Lugano. The aim was to get the community and students involved in a sensory experience that calls into question the meanings of smell in consumer culture, communication, and everyday life.
Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward.
Der Start unserer neuen Serie von Events in Zürich ist geglückt. Es geht dann weiter am 13. März 2018 ab 18.00. In der Exer Bar stand beim 1. Mal der Alltag auf dem Programm:
The Swiss retailer http://www.digitec.ch is currently running a thought provoking advertizing campaign. It is basically broadcasting what customers wrote about a product on the retailer’s website. This feedback needn’t be positive. It can be devastating. But it must be interesting. And in fact, the product scent – intended or accidental – occurs frequently as a matter customers care about.
The campaign is a real thing in Switzerland right now. Stay updated and enter your email address to […]