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Lugano

Intervista A Claus Noppeney

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Sin dall’antichità, l’olfatto è conosciuto per le sue qualità emozionali, capaci di influenzare la nostra percezione del mondo e di condizionare il nostro stesso benessere. Ma i profumi e gli odori non rientrano solo nella sfera emotiva: la nostra società li ha intrecciati anche a complessi “meccanismi” tecnici, commerciali e di marketing, non sempre facili da decifrare. Di questo si parlerà il 24 ottobre alle 18 nell’ex Asilo Ciani di Lugano, per il ciclo “Arte in Azienda” promosso dalla Facoltà di scienze della comunicazione dell’USI (Università della Svizzera Italiana).

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Posted on 19/10/201812/11/2018 EventsMedia presence

The science and magic of olfaction

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A recent event of the series “Arte in Azienda” offered an exploration of the sense of smell at the Università della Svizzera italiana in Lugano. The aim was to get the community and students involved in a sensory experience that calls into question the meanings of smell in consumer culture, communication, and everyday life.

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Posted on 16/10/201802/11/2018 EventsTalks & presentations
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