Hornbach is a Geman DIY store chain offering home improvement and do-it-yourself goods decided to stop and withdraw the recent campaign “The smell of spring” after being criticized for promoting racist and sexist stereotypes.
“Spring Air”: DIY retailer & the subculture of BO
Hornbach is a Geman DIY store chain offering home improvement and do-it-yourself goods. “The scent of spring” is the title of its most recent brand campaign:
Following an artisan perfumer: “Duftspuren”
This post takes a look at artisan perfumers. It discusses the autobiographical record by Sven Pritzkoleit published in 2016.
How to cope with IFRA?
There is a growing number of DIY perfumers who aim at entering the European market. Karen Gilbert who runs an online perfume course published a quick guide to navigating IFRA for those making perfume for sale in the European Union.
FRAGments 2015
FRAGments is a curated perfume-as-art celebration at of all things olfactory at Los Angeles. The West Coast is becoming a creative hotbed for artisan and indie perfumers.
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