Marketing experts tell us that negative headlines get much more attention:
The Environmental Working Group’s (EWG) Skin Deep Database is a prominent go-to for all things health when it comes to cosmetics. Last February, Unilever joined this fragrance disclosure scheme. Accordingly, Unilever announced a bold new initiative to provide detailed information on fragrance ingredients for all products in its multibillion-dollar portfolio of personal care brands, including Dove, Noxzema, Lever 2000 and NEXXUS. The announcement was characterized as a major move that could dramatically alter the personal care and fragrance markets.
The sense of smell is often an issue in public discourse. Current odorizing and scent marketing practices are under critical scrutiny. The current documentary Stink! appears as a challenge to the industry.
There is a growing number of DIY perfumers who aim at entering the European market. Karen Gilbert who runs an online perfume course published a quick guide to navigating IFRA for those making perfume for sale in the European Union.
An excellent must-read nuanced critical article by Pia Long about the complex web of fragrance regulation, its intricacies and shortcomings. Some of its arguments are debatable not only among natural perfumers: