Marketing experts tell us that negative headlines get much more attention:
It is holiday season. This is the time of the year to feature perfumery on the front page. One would expect a portrait of one of the big brands, a review of celebrities, some sort of general interest.
SCI was represented at the Esxence 2016 in Milano with two events that are now available to view online:
An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brands”:
“While 139 artisanal perfumes were created in 2004, the number rose to 441 in 2014, according to Michael […]
Last summer, we made a connection between Exsence, the annual meeting of the independent perfume business in Milano, and the emerging Art and Olfaction Awards at Los Angeles resulting in a wonderful partnership and a great session at Exsence 2016.