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perfume market

Risky media buzz about scent

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Marketing experts tell us that negative headlines get much more attention:

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Posted on 11/07/201812/07/2018 Scent Culture Comment & Review

Niche & mainstream consumer culture

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It is holiday season. This is the time of the year to feature perfumery on the front page. One would expect a portrait of one of the big brands, a review of celebrities, some sort of general interest. 

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Posted on 13/12/201723/03/2018 Scent Culture Comment & Review

Scent Culture Institute @ Esxence 2016 Update

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SCI was represented at the Esxence 2016 in Milano with two events that are now available to view online:

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Posted on 25/04/201601/09/2018 Talks & presentations

Top 500 modern perfumes

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To celebrate its 15th birthday, Basenotes, “the largest fragrance information resource on the internet,” released over the past few weeks an impressive list titled 500 Greatest Modern Perfumes that culminated on Friday.

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Posted on 29/09/201501/09/2018 Scent Culture News

Why commercial perfumery is more interesting than niche ~ by Eddie Bulliqi

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An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brands”:

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Posted on 10/09/201501/09/2018 Scent Culture News

Perfume market

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“While 139 artisanal perfumes were created in 2004, the number rose to 441 in 2014, according to Michael […]

Posted on 14/07/201501/09/2018 Scent Culture News

The Art and Olfaction Awards: Professionalizing Artistic Perfumery

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Last summer, we made a connection between Exsence, the annual meeting of the independent perfume business in Milano, and the emerging Art and Olfaction Awards at Los Angeles resulting in a wonderful partnership and a great session at Exsence 2016.

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Posted on 28/03/201501/09/2018 Scent Culture Comment & ReviewTalks & presentationsVideo
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