Marketing experts tell us that negative headlines get much more attention:
It is holiday season. This is the time of the year to feature perfumery on the front page. One would expect a portrait of one of the big brands, a review of celebrities, some sort of general interest.
SCI was represented at the Esxence 2016 in Milano with two events that are now available to view online:
To celebrate its 15th birthday, Basenotes, “the largest fragrance information resource on the internet,” released over the past few weeks an impressive list titled 500 Greatest Modern Perfumes that culminated on Friday.
An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brands”:
“While 139 artisanal perfumes were created in 2004, the number rose to 441 in 2014, according to Michael Edwards, author of Fragrances of the World, the largest guide to perfume classification. And while it’s hard to get comprehensive sales figures, market research group NPD suggests that the £150-plus segment of...
Last summer, we made a connection between Exsence, the annual meeting of the independent perfume business in Milano, and the emerging Art and Olfaction Awards at Los Angeles resulting in a wonderful partnership and a great session at Exsence 2016.