Niche & mainstream consumer culture

It is holiday season. This is the time of the year to feature perfumery on the front page. One would expect a portrait of one of the big brands, a review of celebrities, some sort of general interest. 

Top 500 modern perfumes

To celebrate its 15th birthday, Basenotes, “the largest fragrance information resource on the internet,” released over the past few weeks an impressive list titled 500 Greatest Modern Perfumes that culminated on Friday.

Perfume market

“While 139 artisanal perfumes were created in 2004, the number rose to 441 in 2014, according to Michael Edwards, author of Fragrances of the World, the largest guide to perfume classification. And while it’s hard to get comprehensive sales figures, market research group NPD suggests that the £150-plus segment of...

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