Marketing experts tell us that negative headlines get much more attention:
Folio Columns 2003-2014 by Luca Turin
From 2003 to 2014, scientist and perfume critic Luca Turin (The Secret of Scent, Perfumes: the A-Z Guide) wrote two widely admired columns for distinguished Swiss magazine NZZ Folio. This is the first time many of these writings have been published in the original.
A perfumista on Tate Britain’s sensorium
Tate Britain’s sensorium is widely covered by the media. What does a perfume person (i.e. someone who is versed in discussing scents) think about it? It is this perspective that makes this review by Eddie Bulliqui special:
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