Marketing experts tell us that negative headlines get much more attention:
From 2003 to 2014, scientist and perfume critic Luca Turin (The Secret of Scent, Perfumes: the A-Z Guide) wrote two widely admired columns for distinguished Swiss magazine NZZ Folio. This is the first time many of these writings have been published in the original.
Tate Britain’s sensorium is widely covered by the media. What does a perfume person (i.e. someone who is versed in discussing scents) think about it? It is this perspective that makes this review by Eddie Bulliqui special: