Marketing experts tell us that negative headlines get much more attention:
The Environmental Working Group’s (EWG) Skin Deep Database is a prominent go-to for all things health when it comes to cosmetics. Last February, Unilever joined this fragrance disclosure scheme. Accordingly, Unilever announced a bold new initiative to provide detailed information on fragrance ingredients for all products in its multibillion-dollar portfolio of personal care brands, including Dove, Noxzema, Lever 2000 and NEXXUS. The announcement was characterized as a major move that could dramatically alter the personal care and fragrance markets.
Christophe Laudamiel once again shakes the industry and the field as a whole:
The sense of smell is often an issue in public discourse. Current odorizing and scent marketing practices are under critical scrutiny. The current documentary Stink! appears as a challenge to the industry.
An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brands”:
An excellent must-read nuanced critical article by Pia Long about the complex web of fragrance regulation, its intricacies and shortcomings. Some of its arguments are debatable not only among natural perfumers: