“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER
Risky media buzz about scent
Marketing experts tell us that negative headlines get much more attention:
Ingredient disclosures & stakeholder pluralism
The Environmental Working Group’s (EWG) Skin Deep Database is a prominent go-to for all things health when it comes to cosmetics. Last February, Unilever joined this fragrance disclosure scheme. Accordingly, Unilever announced a bold new initiative to provide detailed information on fragrance ingredients for all products in its multibillion-dollar portfolio of personal care...
Fragrance manifesto by Christophe Laudamiel (2017)
Christophe Laudamiel once again shakes the industry and the field as a whole:
STINK! Documentary
The sense of smell is often an issue in public discourse. Current odorizing and scent marketing practices are under critical scrutiny. The current documentary Stink! appears as a challenge to the industry.
Why commercial perfumery is more interesting than niche ~ by Eddie Bulliqi
An interesting opinion piece “intended as a celebration of commercial (mass-market) perfumery and not an attack on niche brands”:
A survey on fragrance regulation
An excellent must-read nuanced critical article by Pia Long about the complex web of fragrance regulation, its intricacies and shortcomings. Some of its arguments are debatable not only among natural perfumers:
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