“We live in a world of smells, where only the absence of smell is remarkable.” – R.W. MONCRIEFF
“B. O.” is the indispensable Other of the perfume and fragrance industry, despised and feared at the same time; to be eradicated, yet its raison d’etre.” – HANS RINDISBACHER
Little Trees seem to be ubiquitous these days.
Food odors frequently provoke and trigger public debate on olfactory tolerance. There is a current case on food odors in Italy.
The Times recently reported that a schoolgirl died after being overcome by fumes from her deodorant while on a family holiday:
Wool-blend tees are promoted for keeping your outdoor stink-free as Wired reported:
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.
The smell of cigarette smoke including the breath odor of smokers has often been described as a pressing issue in today’s world of work. In fact, it is the smell of smoking that marginalizes smokers at the workplace.