In a recent interview with the Swiss-German daily newspaper Bund published in Bern Claus Noppeney talks about the role of scent in contemporary culture and society: “Scent control is a challenge“.
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Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.