In a recent interview with the Swiss-German daily newspaper Bund published in Bern Claus Noppeney talks about the role of scent in contemporary culture and society: “Scent control is a challenge“.
Scent Masquerade: Gendering your Nose
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.