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Bettina Rychener

Scent Masquerade: Gendering your Nose

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Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.  

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Posted on 12/03/201711/10/2018 Cultural productionEventsTalks & presentations

Launching the Scent Culture Club

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Posted on 29/02/201601/09/2018 EventsScent Culture Club
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