Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.


Olfactory Exhibition Series: Finale Events
In celebration of the Schnupperschau olfactory series final exhibition, Kunstmuseum Thun is hosting a number of events in January.

Oolfactory exhibition #4: How does evil smell?
For the fourth and final part of the exhibition series at Kunstmuseum Thun Habib Asal was invited to create an artistic installation that deals with fragrance and the museum collection.

Olfactory Exhibition #3: Collecting Fragrances
In the series Olfactory exhibition, which deals with an experimental arrangement of scents and art, the third exhibition entitled Collecting fragrances focuses on personal olfactory worlds.

Olfactory Exhibition #2: Behind the Scenes
Anja Seiler and SCI’s Ashraf Osman provide the making of story of the olfactory exhibition In the open air

Olfactory Exhibition #2: Update
Here are some snapshots of the ongoing exhibition at Kunstmuseum Thun.


From Sniffing to Art: The Sense of Smell in Artistic Production
In the context of the on-going re-examination of the collection at Kunstmuseum Thun, the first exhibition curated by Ashraf Osman and Anja Seiler focused on the olfactory aspects of the material and techniques of art making, which are often smelly, yet widely neglected. In this context, Claus Noppeney gave a talk...

Schnupperschau #1: The Scent of the Material
This new exhibition series is as a re-examination of the collection of the Kunstmuseum Thun, in various ways, through the curatorial lens of scent. In the first part we focus on the material and techniques of art making, which are often smelly, but these scents don’t usually make it into...

Scents of Exile
Scents of Exile is an olfactory art project curated by Ashraf Osman in partnership with Syndicate and Givaudan. It takes as its point of departure an evocative text about memory, identity and nostalgia associated with scents of cities and places no longer accessible, from In the Presence of Absence by renowned Arab poet Mahmoud Darwish.


Olfactory Exhibition Series at Projektraum Enter in Kunstmuseum Thun
What does scent have to do with art? At first glance, nothing, it seems. But scent has long been a part of art on many levels, and is increasingly so nowadays. From the materials and processes used to produce art to the subject matters of the work itself, scent—whether present...