The social role of a perfume

“Perfume plays a social role in that it effects a unique synthesis of individual egoistical and social purposes in the field of the sense of smell.” –  GEORG SIMMEL

Scent Masquerade: Gendering your Nose

Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.  

Dressing for success – and scent?

The common slogan “dress for success” underlines the wide-held view that what you wear matters in everyday life. It originates in Erving Goffman’s studies on the social world as a stage. Accordingly, individuals interact as performers. In the context of management and organization studies this mode of interaction has later...

Fragrant Careers? The olfactory presentation of self at the workplace

Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions...

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