eScent offers an enabling platform technology and delivery device that emits precise doses of fragrances at the right time, in the right place, depending on context. It is the result of decades of substantial multidisciplinary research lead by Dr. Jenny Tillotson that culminates in numerous topical applications.
“Smelling good is a sign of being good. It is said that ‘we are what we eat’—but it […]
Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions one wants to achieve with personal scent, however, have only been researched casually, at best, so far.
Thus, the leading German newspaper, Frankfurter Allgemeine Zeitung, recently discussed the use of certain perfumes by representatives of a political youth organization. What message does a user of Tommy Hilfiger perfume want to convey? According to the FAZ this young politician wants to identify himself as a performance oriented achiever who spends his money on clothes that are distinctly designed for this social group.