Identity

“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.”  – Antony Synnott

Truth

“Fragrance is truth, and truth fragrance” – Antony Synnott paraphrasing John Keats

Hedonics

“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad.  ”  – Antony Synnott

Symbol of the self

“The odor is a natural sign of the self as both a physical and a moral being. The odor is a symbol of the self.” – ANTONY SYNNOTT

Being good!

“Smelling good is a sign of being good. It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.  ” – Antony Synnott

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