Perfumes

“Perfumes are the soft-focus lense on our rough daily existence. They are the invisible, user-friendly interface in daily human interaction. They are sheer present – yet we have unearthed their primordial past. They seem pure phenomenon – yet they contain memory, erratic and unpredictable. And although they seem to lend themselves so...

Identity

“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.”  – Antony Synnott

Ingredient disclosures & stakeholder pluralism

The Environmental Working Group’s (EWG) Skin Deep Database is a prominent go-to for all things health when it comes to cosmetics. Last February, Unilever joined this fragrance disclosure scheme. Accordingly, Unilever announced a bold new initiative to provide detailed information on fragrance ingredients for all products in its multibillion-dollar portfolio of personal care...

The intimacy of perfume choice

Traditionally, perfumes are bought as a gift by men for women. Today the situation is certainly more divers. And a recent study reveals further insights: Women do not buy fragrances they like for female friends. The study is summarized in Business Insider: Science has uncovered an unspoken etiquette about women...

Fragrant Careers? The olfactory presentation of self at the workplace

Individuals who want to be successful in today’s career landscape have to go beyond solid performance and strong results; personal branding is an increasingly important factor as well. Impression management plays a key role in today’s professional world, and one’s olfactory appearance is an integral part thereof. Which strategies and intentions...

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