“Good times equate with good smells: even cow manure smells great because it evokes such wonderful memories; conversely, bad times equate with bad smells.” – Antony Synnott
“Odour is a significant component of our moral construction of reality and our construction of moral reality. The fundamental hypothesis is simple: what smells good is good. Conversely, what smells bad is bad. ” – Antony Synnott
“The odor is a natural sign of the self as both a physical and a moral being. The odor is a symbol of the self.” – ANTONY SYNNOTT
The University of St. Gallen has long been known for its integrative view of economics, business administration, law, social science and the humanities. Smell Culture is now part of its contextual studies program.