Identity

“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.”  – Antony Synnott

Wo bleibt der Duft? A new whiff of politics?

In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step...

Symbol of the self

“The odor is a natural sign of the self as both a physical and a moral being. The odor is a symbol of the self.” – ANTONY SYNNOTT

Scent Masquerade: Gendering your Nose

Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.  

The intimacy of perfume choice

Traditionally, perfumes are bought as a gift by men for women. Today the situation is certainly more divers. And a recent study reveals further insights: Women do not buy fragrances they like for female friends. The study is summarized in Business Insider: Science has uncovered an unspoken etiquette about women...

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