“It is said that ‘we are what we eat’—but it is also true that we are what we smell like: fragrant or foul, good or bad.” – Antony Synnott
In the ongoing election campaign in the German state of Bavaria the neoliberal FDP tries to sell the political agenda with the whiff of a new car scent and triggers some controversy. What is “aseptic” about it as the FAZ argues? Is it authentic? Or is this a new step...
“The odor is a natural sign of the self as both a physical and a moral being. The odor is a symbol of the self.” – ANTONY SYNNOTT
The air freshener Little Tree epitomizes the state of contemporary scent culture. This might sound provocative.
Do you remember the commercials that promote deodorants and openly appeal to sexist phantasies? Women are drawn in hordes to any male who has sprayed himself liberally with the deodorant – the “Axe effect”. The commercials have been known as the world’s sexist advertising campaign for many years.
An excellent piece by Dana El Masri on “cities of jasmine, roses of beloveds: scent, identity, and culture in the Middle East”:
Traditionally, perfumes are bought as a gift by men for women. Today the situation is certainly more divers. And a recent study reveals further insights: Women do not buy fragrances they like for female friends. The study is summarized in Business Insider: Science has uncovered an unspoken etiquette about women...