How Present is Scent Marketing?

Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also witness an increasing awareness of multiple chemical sensitivities that might promote an opposite trend. This is the commercial context of...

The intimacy of perfume choice

Traditionally, perfumes are bought as a gift by men for women. Today the situation is certainly more divers. And a recent study reveals further insights: Women do not buy fragrances they like for female friends. The study is summarized in Business Insider: Science has uncovered an unspoken etiquette about women...

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