Düfte plaudern lassen: Rückblick auf Duft – & Literaturfestival in Solothurn

Wenn Düfte erzählen hiess es vom 26. Mai bis zum 2. Juni 2019 in Solothurn. Im Rahmen des Schweizerischen Nationalfonds Agora Projekts Smelling more, smelling differently an der Berner Fachhochschule gab es eine Eventreihe mit mehreren hundert Besuchern, die als innovatives Duft- und Literaturfestival in die Annalen geht: interaktiv, partizipativ & performativ....

Multi-sensory innovation in management education

Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward. 

How Present is Scent Marketing?

Sensory and scent-marketing highlight how the sense of smell affects our everyday purchasing decisions. Accordingly, one expects an abundance of scented products in contemporary consumer culture. Yet, we can also witness an increasing awareness of multiple chemical sensitivities that might promote an opposite trend. This is the commercial context of...

Smell dating at New York

Smell Dating is the first mail odor dating service created by Tega Brain & Sam Lavigne. What is also interesting is the experience share in a detailed report on Business Insider.  

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