The Product Development and Management Association (PDMA), host of the Journal of Product Innovation Management (JPIM), organizes a special session on scent scent development on the occasion of its annual research forum in Chicago.
Working with the business world is a way to show the impact of research. It has been our ambition to make scent culture research relevant for business from the outset. This post features a few milestones (i.e. industry workshops, management education) demonstrating how this is going forward.
Bodo Kubartz and Claus Noppeney organized and facilitated the session “Staying ahead: how to remain creative in today’s competitive niche perfumery.” The abstract set the stage: “Over the last couple of years, the niche perfume segment has become increasingly competitive. What are the challenges that niche perfumery is facing today? What are the opportunities to stay ahead of the game?”
The smell of cigarette smoke including the breath odor of smokers has often been described as a pressing issue in today’s world of work. In fact, it is the smell of smoking that marginalizes smokers at the workplace.
It is apparent that the sense of smell can hardly be switched off at the workplace. Yet, business and management research has only recently started to explore its relevance.
In today’s experience economy the service sector faces severe challenges: Services are simultaneously produced and consumed, and above all in most cases intangible. Forward looking companies increasingly use services for creating experiences that are stimulating for the customer: the more senses an experience engages, the more effective and memorable it can be.
This fall, the UBS Arts Forum was devoted to contemporary sculpture. In this context, the program featured a lecture by Claus Noppeney on Expanding the Notion of Sculpture: “Mit der Nase in die Skulptur” and three scent sculptures by Christophe Laudamiel and Christoph Hornetz were exhibited at the Seepark Thun.
At the World Perfumery Congress 2014 in Deauville, Claus Noppeney gave a presentation on the value of management […]