Human body odors can transfer anxiety-related signals. This is a well documented fact. Yet, it is an open question how these signals impact in real-life situations.
In today’s experience economy the service sector faces severe challenges: Services are simultaneously produced and consumed, and above all in most cases intangible. Forward looking companies increasingly use services for creating experiences that are stimulating for the customer: the more senses an experience engages, the more effective and memorable it can be.